See the incident, not the noise.
Reputation Forensics watches what people say about your brands across reviews and social posts, groups related posts into one incident, scores how serious it is, and routes it to the person who should handle it.
Reputation Forensics is in development. The demo runs on sample data.
One bad job. Three posts. Three separate alerts.
A customer has a bad experience. They leave a Google review, post in a neighborhood group, and make a video about it. Most tools treat each of those as a separate mention, so your team sees noise instead of one problem to solve.
For companies running many brands or locations, it gets harder: each brand has its own reviews and history, issues land with whoever happens to notice, and a local complaint can end up attached to the national name.
Mentions are inputs. Incidents are the product.
Instead of a feed of 1,247 mentions, you open Reputation Forensics and see “3 incidents need attention.” Each incident pulls together the related reviews and posts, says what happened, how serious it is, and who owns it.
Everything your team needs to handle an incident
Incident inbox
Related mentions grouped into one incident, sorted by risk, with owner, age and response status.
Risk bands with reasons
Low, Elevated, High or Critical, plus the reasons behind it, like “pricing allegation · 2 platforms · no response yet.”
Brand match you can correct
Names, look-alikes, locations and handles decide what is really about you. Mark “This is us” or “This is not us” and it learns.
Routing and escalation
Rules by incident type, severity and level (organization, brand, location) send each incident to the right person, and escalate if no one picks it up.
Job-record match Coming soon
Planned integrations with ServiceTitan, Housecall Pro and Jobber will match a complaint to the real job, invoice and technician.
Actions within authority
Suggested next steps (call the customer, reply, service recovery, escalate) limited to what each person is allowed to offer.
Replies people approve Coming soon
Reputation Forensics will draft a reply for a person to approve and post.
Review challenges, honestly Coming soon
For Google and Yelp reviews that likely break platform policy, you will be able to start a challenge through Yodus and track removed or not removed. No promised removals.
Outcomes and reports
Close out each incident with what was done and what happened, then roll it up by brand, location or client.
Honest coverage: every incident and dashboard shows which sources were checked and which are not covered.
Built for companies with many brands, locations or clients
Focus: residential HVAC, plumbing, electrical and roofing.
Multi-brand home-services platforms
One view across every brand you own or acquire, with consistent escalation.
Franchise systems
See incidents across your franchise locations. Coming soon Franchisee-level access, with serious incidents also routed to the brand team.
Agencies serving contractors
One morning inbox across clients, client approvals, and monthly reports.
From connection to closed incident
Connect
Start with your Google Business Profile. Add Facebook and Instagram if you want. Agencies can connect accounts they manage.
Set up your brands
Names, look-alikes, locations and service areas, plus who handles what.
Work incidents
Get alerted to the incidents that matter, assign them, respond and record the outcome.
Learn
Corrections and outcomes make the next call better.
See if Reputation Forensics fits your company
Book a 30-minute call to walk through the product and your brands, or open the demo first.